Bacardi Korea unveils new brand video for Dewar's Scotch whisky

Bacardi Korea (CEO Nick Ahn), a renowned beverage company, unveiled a new brand video for Dewar's, a Scotch whisky known for its smoothness through double aging, on the 26th June.   Dewar's, Scotch whisky brand with a history over 160 years since its establishment in 1846, is distinguished by its unique technique called "Double Aging." It has gained attention from European royalties and notable celebrities in the United States since its release, and in 1893, it even received the "Royal Warrant" from Queen Victoria of the United Kingdom.   The distinctive feature of Dewar's, the double aging technique, involves two stages of maturation, setting it apart from the traditional whisky production process. Through the brand story video, Dewar's aims to showcase the essence of this specialized production method, how it contributes to achieving a distinct smoothness, and provide easy-to-understand visuals in collaboration with the talented illustrator 127(ileechill).   Illustrator 127(ileechill) is known for their unique style of illustrations. In addition to magazine illustrations and exhibition designs, 127(ileechill) consistently worked on various collaborations with corporations and brands and have also performed as the main illustrator for a popular quiz program.   Dewar's has received multiple accolades at the IWSC International Wine & Spirit Competition held in San Francisco. Their key product, Dewar's 12-year-old, is renowned for being ideal for highball cocktail. Dewar's has already established itself as the second best-selling Scotch whisky brand in the United States and Japan.   A Dewar's representative stated, "Through this brand video, we aim to introduce the distinctive double aging technique of Dewar's and collaborated with illustrator 127(ileechill) to ensure easy comprehension for consumers." They added, "We hope this opportunity allows more people to discover Dewar's whisky and take an interest in it."   Dewar's products are available for purchase at selective Lotte Mart and E-Mart stores, and online purchases can be made through platforms like Daily Shot and Our Neighborhood GS. The Dewar's representative recommended inquiring availability with stores before making offline purchases.   For more detailed information about Dewar's new brand video and brand story, please visit Dewar's Korea official Instagram channel.    이동희 기자 ([email protected])dewars scotch dewars scotch scotch whisky dewars aims